Mobile optimisation isn’t just a nice-to-have feature in web design—it’s an absolute necessity. With more than 50% of all web traffic coming from mobile devices, your website needs to provide a seamless experience across every screen size. For service providers, this is especially critical, as clients are often searching for services on-the-go.

For service-based businesses, having a professional website isn’t just an asset—it’s essential. Your website represents your brand, attracts clients, and serves as a hub for your services. While Squarespace offers excellent in-house templates, third-party templates provide unique, customisable, and often more specialised solutions tailored to specific business needs.

Choosing between Squarespace templates and custom design for your website is no small decision. Your choice can shape how your site looks, functions, and fits into your budget. Whether you're a small business owner or a creative professional, understanding the pros and cons can make all the difference. Let’s break it down to help you decide.