Strategic Color Palettes for Your Squarespace Website
Your website isn't just a digital storefront. It's the first impression, the quiet handshake, the visual conversation that begins before a word is read. And colour? It's one of the most powerful tools in that conversation.
The right palette doesn’t just look good—it communicates your values, influences perception, and subtly guides your visitors. Let’s explore five thoughtfully curated colour palettes that can elevate your Squarespace website and connect more deeply with your audience.
Why colour strategy matters
A cohesive colour scheme is more than aesthetics. It's psychology, branding, and user experience rolled into one. Warm terracotta tones feel grounded and inviting. Energetic reds and yellows encourage action. And soft neutrals? They whisper calm professionalism.
According to Studio 1 Design, strategic colour choices can boost engagement and build trust. Understanding how your audience responds to colour gives you a subtle but powerful edge.
For a deeper dive, Flux Academy offers a fantastic guide on colour theory for web design
Palette 1: Timeless & Elegant
Image Source: Pinterest
Evergreen, sandstone, pewter, limestone, silver, ebony
Why It Works;
Deep navy paired with creams and gold accents creates a classic, high-end look. This palette communicates trust, sophistication, and a strong sense of reliability.
How to Use It;
Use navy backgrounds for depth, gold for headings or call-to-actions, and soft creams for background and accent elements. Check your contrast ratios to maintain accessibility—tools like Accessible.org make that easy.
Palette 2: Stylish & Professional
Image Source: Digital Synopsis
Teal, coral, orange, soft grey, white
Why It Works;
Grounded in neutrals but energised by teal, this palette strikes the perfect balance for consultants and creatives who want their site to feel modern but not loud.
How to Use It;
Use grey and white for structure. Let teal highlight your buttons or key links. This keeps your site feeling clean, while still guiding the user's eye where it matters.
Palette 3: Warm & Inviting
Image Source: Pinterest
Ruby, dusty coral, marmalade, tuscan sun, egg nog
Why It Works;
Earthy, sun-drenched tones feel relaxed, natural, and human. Perfect for lifestyle brands, wellness coaches, or anyone building a personal connection with their audience.
How to Use It;
Try terracotta for headers, olive green for subtle highlights, and beige as a calm background tone. Squarespace templates like "Brine" offer the flexibility to layer these tones without overwhelming the user.Palette 4: Bold & Vibrant
Image Source: Pinterest
Bright reds, coral, sunshine yellow, turquoise
Why It Works;
Memorable and full of energy, this palette is ideal for brands in fashion, art, or entertainment. These colours draw attention—and if used with balance, they keep it.
How to Use It;
Use bold colours strategically: action buttons, banners, or calls-to-action. Pair with soft white or grey backgrounds to maintain visual clarity.
Palette 5: Modern & Minimal
Image Source: Pinterest
Bright reds, coral, sunshine yellow, turquoise
Why It Works;
Memorable and full of energy, this palette is ideal for brands in fashion, art, or entertainment. These colours draw attention—and if used with balance, they keep it.
How to Use It;
Use bold colours strategically: action buttons, banners, or calls-to-action. Pair with soft white or grey backgrounds to maintain visual clarity.
Make It Work for You
Your colour palette sets the tone for your entire brand experience. Whether you want to exude elegance, vibrancy, or calm professionalism, let your colours reflect that intention.
Start experimenting with palettes at Coolors or explore Mailchimp's guide to website colour schemes for more insights.
A strategic colour choice isn’t just pretty—it’s powerful. Let your palette do the talking.
