Steal These 5 Colour Palette Ideas for Your New Squarespace Website
Choosing the right colour palette can make or break your Squarespace website. Not only does it shape your brand’s personality, but it also affects how your audience feels and interacts with your site. A colour palette isn’t just decoration—it’s psychology, branding, and function woven together. With that in mind, let’s explore five standout palette ideas to inspire your next website.
Why Does Colour Choice Matter for Your Squarespace Website?
Colours evoke emotions and set expectations. Whether you’re crafting a sleek portfolio or a cosy lifestyle brand, your palette can ensure your site stands out—and for the right reasons.
According to Studio 1 Design, a well-chosen colour scheme can drive engagement and resonate with your target audience. For example, warm tones like terracotta evoke comfort, while bright yellows and reds add energy.
Understanding how colours influence perception gives you a competitive edge. They guide the eye, evoke trust, and create harmony. For a detailed dive into how to choose colours for your web presence, check out this guide from Flux Academy.
Palette 1: Timeless & Elegant
Image Source: Pinterest
Why It Works
Creams, beige tones, deep navy, and gold accents create a polished, high-end aesthetic. Ideal for wedding planners or luxury goods sellers, these colours radiate sophistication and trust. Deep navy conveys reliability, while gold adds a touch of opulence.
How to Implement
In Squarespace, use the Colour Picker tool to select your primary shades. Pair a navy background with golden headlines for contrast. Beige and cream tones work well as accents for buttons and borders. Don’t forget to test contrast ratios to ensure your text is legible for all users. Contrast-checking tools like Accessible.org can be helpful.
Palette 2: Stylish & Professional
Image Source: Digital Synopsis
Why It Works
A base of grey and white with a pop of teal delivers a contemporary, clean vibe. It’s perfect for creative freelancers or consultants who want an approachable yet polished look. The neutral tones keep the site grounded, while teal adds just the right amount of personality.
How to Implement
In your Squarespace editor, use grey for text and background sections, with white for spacing and dividers. Teal can highlight action buttons or hover effects to draw the user’s attention. Keeping the majority of your site neutral ensures the teal details shine.
Palette 3: Warm & Inviting
Image Source: Pinterest
Why It Works
Earthy tones like terracotta, soft olive green, and warm beige exude a relaxed and grounded energy. These natural colours are excellent for wellness brands, cafés, or lifestyle blogs. They make people feel at home, which is vital if your brand is about creating connections.
How to Implement
Use terracotta for headers and olive green sparingly in buttons or icons. Beige remains a subtle but effective backdrop to foreground other elements. Squarespace templates like "Brine" allow you to apply these colours without overcomplicating the design, ensuring your site stays visually cohesive.
Palette 4: Bold & Vibrant
Image Source: Pinterest
Why It Works
Bright coral, turquoise, and yellow are a lively combination that’s easy to remember. These bold colours scream fun and excitement, suiting fashion brands or entertainment sites. They encourage interaction and leave a lasting impression.
How to Implement
Balance is key with bold palettes. Use vibrant tones for call-to-action buttons, banners, or small details, while relying on white or muted tones for backgrounds. Squarespace’s built-in visual editor makes testing these combinations straightforward. Preview how they look in both light and dark modes.
Palette 5: Modern & Minimal
Image Source: Pinterest
Why It Works
Monochrome tones—black, white, and subtle grey—are timeless and professional. This modern palette is ideal for tech startups or corporate websites. The minimalist aesthetic conveys clarity and professionalism, leaving no room for distractions.
How to Implement
Background: Utilize a black or dark grey background to create a dramatic contrast.
Text: Use white text for readability and a clean look.
Accents: Incorporate light grey accents in borders or hover effects to add subtle variation.
Tip: The Impact template on Squarespace pairs beautifully with monochrome palettes, allowing bold typography to take center stage.
Feel free to explore this palette and see how it aligns with your brand's aesthetic!
The right colour palette acts as the foundation of your Squarespace website. Whether you opt for a timeless and elegant vibe or bold and vibrant energy, your palette defines your brand’s online presence. Experiment with these combinations and see what resonates with your brand identity.
Check out https://coolors.co/ to create the perfect palette.
For more tips on choosing the right colours for your site, check out Mailchimp's guide to website colour schemes. With thoughtful colour choices, your Squarespace website will not only look stunning but also connect deeply with your audience.
